We provide a wide range of lifestyle experiences
to local residents through various local cultural activities with local small business owners
and local creators.
Neovalue is a company that provides diverse identities to cities
and leads a new urban culture. It pursues a ‘lifestyle’ that goes
beyond the sales business and combines content, operation, and
locality. We believe that when a space where local cultures come
together is created, it becomes a powerful and sustainable space.
variety of lifestyles tailored to the local community that contains
Developer business area based on local community
In accordance with Neovalue’s vision of expanding
Opening a ‘community place where people come
together’ Local community-oriented brands,
regional products and small businesses,
Local creators and local residents together
We increase the value of the city.Neovalue aims to create a city with a rich culture by considering lifestyles suited to the region and neighborhood, and opens a 'community venue where people come together' in local offline spaces to promote local community-centered brands and region- based products. and small business owners, local creators, and local residents work together to increase the value of the city.
Through various regional collaborations with Neovalue's brands Noudit, Alleyway, and other tenants, local creators, and small business owners, we provide a variety of local community events so that local community residents can experience a wide range of lifestyles.
The total cumulative time of community events held at Neovalue's
brands Noudit and Alleyway, directly managed brands Doosu
Gobang and Book Power Plant number of participants was
approximately 64,000 people.
If these numerical results are quantified as social value, 1) the free space sharing is measured in monetary value as a contribution to local contribution, and 2) approximately 12,000 people participated in community activities conducted by Neovalue’s brands Noudit and Alleyway. is converted into the total cost of space sharing and measured as a lifestyle opportunity cost. 3) In the case of community activities conducted at the tenant, Book Power Plant Gwanggyo Branch and Dusu Gobang, the opportunity cost of a lifestyle experience that local residents living in the new city cannot easily enjoy is calculated. The calculation was made assuming the cost of traveling to the metropolitan area. A total of 63,000 people have participated in various activities with Neovalue.
Neovalue provided these people with a total of 15,000 hours of
enjoyable local experiences. As a result, Neovalue's contribution to
revitalizing the region and forming its identity is estimated at
approximately 570 million won.
Through various community activities with local brands/artists/creators/small business owners,
we aim to revitalize the area and further
create a sustainable city.
As a result, Neovalue, which is conducting a town management business based on the ‘city’, is providing local entertainment through various local cultural activities through ‘Noudit’ and is having
a positive impact as a local mark.
Neovalue is carrying out various town management projects in Ikseon, Hongdae, Seoul Forest, Seongsu, and Yongsan through the ‘Nudite’ brand, following the policy of expanding the developer business area based on local communities. Rather than simply selling, we are developing residential, commercial, and cultural facilities based on the culture and lifestyle needed by local residents living in the city, and are continuously carrying out local cultural activities in the area.
Town management is an urban revitalization development method that revitalizes a city that has lost its vitality through cooperation between the private sector or the private sector, local governments, and public institutions. Its characteristic is to encourage regional growth and generate new profits by branding the area with a local mark. ‘NUDIT’, as a symbol of town management business with the ‘city’ as its stage, has become a space where Neovalue’s various local community activities are carried out and is having a positive impact on the area. The trend of people searching for Nudit on online portals of Kakao and Naver, major online portal companies, increased by more than four times compared to the new opening, from 10,112 (first half of 2022) to 38,657 (first half of 2023). This numerical result of online portal search volume trend means that many people are looking for Nudit’s activities as well as the space and local area created by Nudit, and it can be seen that branding with a local mark has contributed to revitalizing the community.
In the future, NeoValue will continue to revitalize the region through various activities tailored to the local culture and lifestyle to create a sustainable space through NeoValue’s own urban regeneration project that revitalizes the city.
