We contribute to expand cultural diversity in community through the people-centered lifestyle urban development.
Contribute for local people
to enjoy culture through daily art
Noevalue develops hard assets not just as a building, but as a lifestyle product for local people to enjoy culture. From perspective of customers, the nature of development is not merely a building but a lifestyle. Lifestyle products come together and create culture; culture makes the city more affluent. The developer’s work scope, previously recognized as construction and real estate sales services, is now shifting to an urban culture business.
According to the Culture and Arts Promotion Act, all developers must install artworks such as paintings, sculptures or crafts that meet less than 1% of the total construction cost if the area is more than 3,000 pyeong. Neovalue has installed artworks that exceed the legal standard to contribute to the cultural enjoyment of local people, and the amount is about 4 billion KRW. How much ripple effect does the artwork have on the community? It is estimated that the social and environmental costs of moving a total of about 56,115 km of access to the museum (848,204 g of greenhouse gas emissions reduction and the effect of planting a total of 90,879 trees) have been reduced.
