Why do we seek lifestyle?
NEOVALUE develops ‘Cities with Culture.’ We want to deliver the value of ‘Abundance in Lifestyle’ through our projects. Gangnam known as ‘Beverly Hills’ in Seoul, has become a district where many people are eager to live. The reason may not be simply because of its large number of buildings, but because of various factors such as highly efficient infrastructures, lively commercial areas, and good educational facilities. For this reason, NEOVALUE provides a combination of content, operation, and locality on top of buildings. We call this ‘the lifestyle.’ We believe that where a unique culture and lifestyle make harmony, space becomes powerful
Lifestyle Developer, Our story
Before I called her name,
She was nothing more than a gesture.
When I called her name,
She came to me and became a flower.
-The Flower by Kim Chun-soo (Korean poetry)
We identify ourselves as creators, who build a small world called ‘Lifestyle City.’ As we interpreted property development from our perspective and pursue a new method accordingly, we needed to come up with a title that define us more clearly. Therefore, we decided to call ourselves ‘Lifestyle Developers,’ a title that implies our value 1) to propose a better lifestyle and 2) to develop an abundance of cities with culture.
All comes down to the value of professional
‘Lifestyle Developer’ is not a superficial concept, but a central axis that leads to voluntary job crafting.* When saying ‘lifestyle,’ it eventually refers to various aspects of daily life. We are individuals who are eager to pursue an improved lifestyle. We feel rewarded and meaningful for suggesting better solutions for a better future. It is perfectly fine if our team members define ‘lifestyle developer’ in different words.
In the end, they are connected under one big idea to provide a ‘Human-centric urban space of happy lifestyles.’
*[Job Crafting]
A term that refers to changing one’s work task by self, into something more meaningful and happier activity.
What does ‘Lifestyle developer’ mean to you?
‘Lifestyle Developer’ is a group of people who are to create ‘Cities with abundance and human-centric culture.’ They cover diverse tasks at NEOVALUE and reflect identity. To learn more about each job position, please refer to the interviews below.
I think it’s about the design after all. We design and propose spaces based on clients’ lifestyles. The design will improve their daily life.
-Lee Eun-mi, Team leader at space designing –
The Blade Runner is a creature threatened by Androids, yet attached to the new Androids. We are confused and precarious but will survive eventually.
– Kim Shin-Hee, Managing director of Alleyway HQ-
Creator of new value.
– Kim Hoei-Jung, Manager at client experience planning team.
I think it’s a pioneer. Among various tasks such as property development, distribution, and content development, there is a uniqueness in how NEOVALUE does it. This is the specialty.
-Kim Hee-Woong, Head of Gwanggyo operations team.
Lifestyle developers look for the client’s wants and need to propose the right thing. We build various interests and try to connect them with what we do.
– Lee Won, Team leader at business development.
I think we all are lifestyle developers. There are so many different aspects of our lives and each has its’ own aspect and story. We suggest and build those stories into life. I believe NEOVALUE develops life stories in style. Will you join us?
-Ham Ji-Eun, Team leader at communications
A pioneer who creates a comfortable environment, a space full of happy experiences.
-Huh Kyung Ok, Manager at Finance team
“Do the coolest thing with good people” is what it means to be a lifestyle developer. We create the world every day which we dream about. We are persistent people who make it a reality expecting cities to change.
– Ji Jeong-Hoon, Team leader at HR.
We are challengers! We take challenges for new things and try to create human-centric urban culture.
– Song Bum-Joo, Team leader at product development 2
I think developers are painters in city space. We don’t just build up mere buildings, but we try to suggest various cultures that are essential for space. It is like adding colors to a dark place, that lightens up with good energy.
– Lee Ji-sun, Team leader at content design
‘Lifestyle Developer’ is a group of people who are gathered to create ‘Cities with abundance and human-centric culture.’ They cover diverse tasks at NEOVALUE and reflect identity. To learn more about each job position, please refer to the interviews below.